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Destination Cooperative Marketing Program

The Destination Cooperative Marketing Program (DCMP) is designed to offer local tourism-related businesses and organizations financial support to undertake independently developed marketing efforts through a reimbursable 50% matching fund. 

DCMP

 

PROGRAM GOALS:

- Leverage and amplify investment in marketing by local tourism partners.

- Drive visitors to local business and attractions as a means to extend visitor stays.

- Increase overnight stays in Franklin County.

- Keep Franklin County competitive with other destinations.

Program Guidelines are found here

 

HOW MUCH FUNDING IS AVAILABLE?

The minimum award amount is $250, the maximum award amount is $15,000. There is a minimum match requirement of 50%. 

*This program is issued on a reimbursement basis, so applicants will need to identify funding for the full project amount up front.

 

WHO CAN APPLY?

Tourism-related businesses and organizations classified in one of the following Tourism Sectors in Franklin County are eligible to apply: Accommodation, Adventure and Recreation, Attraction, Event, Food and Beverage, Tourism Service, and Transportation.

 

PROJECT CATEGORIES 

Funding is available for projects within two (2) categories: Small Campaigns and Large Campaigns

Small Campaigns

$250-$750 

Campaigns for tourism-related attractions and businesses, or groups of tourism-related businesses that will amplify marketing efforts but which may not directly result in an increase in overnight stays in Franklin County. 

Small Campaign Application is found here. Handwritten applications will not be accepted.
Small Campaign Online form is found hereThe completed application, along with documentation, must be submitted via the online form.

Deadline: Quarterly / January 30, April 30, July 31, and October 31

 

Large Campaigns 

$751-$15,000 

Large campaigns for tourism-related attractions and businesses, or groups of tourism-related businesses that will result in an increase in overnight stays in Franklin County. 

Large Campaign Application is found here. Handwritten applications will not be accepted.
Large Campaign Online form is found hereThe completed application, along with documentation, must be submitted via the online form.

Deadline: Quarterly / November 30, February 28, May 31, and August 31

 

WHAT ARE ELIGIBLE EXPENSES?

Costs for approved marketing expenditures.

Eligible expenses include: 
Traditional marketing  
Digital marketing 
Email marketing 
Social media marketing 
Influencer marketing 

 

WHAT IS THE SCHEDULE FOR FUNDING? 

Small Campaigns: A determination will be made within 2-3 days of receipt of a complete application. Funds must be expended within the identified quarter.

Large Campaigns: A determination will be made within 5-7 days of receipt of a complete application. Funds must be expended within 12 months of award. 

 

Who do I contact for more questions and assistance?

Please contact:
Kelly Brunette
kelly@franklinida.org